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Marketing Ideas & Avoiding Internet Fraud

Marketing Ideas & Avoiding Internet Fraud

2008TripToKonaGECKO.JPGI find it very interesting how people deal with change, how they view life, the economy and 'the news'.  As we absorb ourselves in media, internet, and now info right to your phone! wow, where is it going to stop.  "Yes sir, I would like that transmitter chip added to  my brain please"...
I am an optimist :) life is always full, we get what we believe in, and our destiny is in God's control.  I like looking at the positive side of everything, if there is anything good, pure, loving, think on these things. Does that sound familiar?  Jesus knows best, Mahalo Papa God!


 
Below is:

 

MaryAnn,

You all know I'm usually in a cheery, positive mood, especially when I'm about to leave on a two-week tropical vacation!

(Yes, it's about that time again! Good thing I schedule my holidays months away, so my schedule doesn't suddenly "fill in". I definitely need some serious R&R, with a stack of books, suntan oil, and my iPod.)

But I just have to share something that ticked me off today...

This afternoon I was at the hair salon getting my monthly color touch-up (gotta keep up with those roots, ladies!), and next to me a stylist's client was loudly hemming and hawing about how "bad" things are getting with the economy.

And honestly I'm rolling my eyes while I'm quietly working on my computer, because here is a well-dressed woman dropping over $200 on her hair color and who valet parked her Mercedes out front.

"Bad" -- for most of this country -- means you have one less flat-screen TV, rent instead of own, and can't afford to buy your groceries at Whole Foods.

Now, let's put this into perspective folks... "Bad" in some other countries means you could be living every day in fear of dying through starvation, or being tortured or murdered. THAT is bad. WE don't have it bad.

Hello! Let's WAKE UP people...

Please, stop listening to American "news", whose job it is to make you feel like everything is going to hell in a hand basket. TV news is not a "public service". It's a business. Fear attracts ratings, and ratings sell ads. If they told you "all is well" you wouldn't have to watch anymore.

Listen closely... The only person/thing that determines the results in your life right now, as always, is YOU.

HEALrelax.jpg OUR world is still full of abundance, hope, and opportunities. And we live in the best country on earth for all of those. Circumstances may shift, as they always do. Tides rise and fall, and trends come and go. It's cyclical. Such is nature, and such is life. Self-corrections are made.

And you must NEVER forget -- there is no better way to maintain complete control of your life and income than being an entrepreneur! In fact, some of the greatest fortunes have been made during historical "recessions". (You don't hear about THAT on the news.)

The GOOD news is, there are ways you can not only maintain your revenues during these times, but make MORE money than ever!

Do it not only to help yourself, but to show others they can do this too.

Enjoy, and I'll see you back in two weeks! : )

Love and Success,

Ali

"5 Ways to Increase Your Revenues Now"
by Ali Brown

While the rest of your friends and colleagues may be hemming and hawing about how bad the economy is, smart entrepreneurs are quietly calculating not only how to thrive in these times but dramatically increase their incomes as well!

And it's not complicated either. For example, when I coach with clients, one of the first things we do is sit down and look at their current income streams -- what they are, what kind of money they bring in, and with how much effort.

From there, we look at several ways to increase their revenues from these streams alone. For the purpose of this article I'll share five with you.

1. Raising your prices/rates.

Most entrepreneurs - and especially solo-preneurs - grossly underestimate what we marketers call "price elasticity". That is, how much they can raise their prices and/or rates without losing business.

Warning: This is completely contrary to what you think you should be doing right now -- lowering your fees!

One of my Platinum Mastermind members, a Canadian coach who works in a particular niche, resisted raising her rates for months. Finally, she agreed to raise them and even DOUBLE them. She found that not only did she not lose business, but she gained better clients as well. Now she's making the same money in half the time, leaving her many more free hours to develop information products for passive income.

For a year or two I was selling my "Boost Business With Your Own Ezine" system online for $197. It sold pretty well back then, but I realized the information contained was worth much more. Ever since I raised the price to $497, it now converts even more sales! The key here is to track and test for yourself.

2. Up your transaction size.

Ladies, don't you find it amusing when you're at a fast food joint, doing your best to get a healthy salad, and the teenager at the counter brainlessly asks if you'd like fries with that? This is called "up-selling", and it's an easy way of increasing your transaction size.

I just returned from a trip where my hotel automatically billed me a "resort fee" of $20 a day. Not a huge addition to my room rate, but look at how that adds up for the hotel: If they have 500 rooms, they make an additional $10,000 a day, and that's an additional $3.65 million each year!

You can do this in your business too! Use your
shopping cart system's up-sell feature to offer additional products or services that complement what the customer is buying. Ideas: a special report, resource guide, workbook, audio program, or laser coaching session. Or offer a special "bundle" price if they purchase more than one product or service at a time. And lest you think these tactics are only for widget-sellers, I've seen this work for everyone from cosmetic surgeons to accountants.

3. Increase your net.

I'll admit it took me several years after I first started my business to understand the important difference between gross profits and net profits. Today I track every product and program in my business separately for both income and expenses - including administrative time. While all this tracking takes time and effort, a quick report instantly tells me which offerings are truly bringing in the big bucks... for keeps.

A few ways of increasing your net are:

* upping your selling price
* lowering your expenses for marketing, sales, and product/program delivery
* culling products/programs that don't bring in the profits you want
* spending more time marketing and selling the products/programs that DO bring
in the profits you want!

4. Up your customer value.

Generally, when you look at your entire customer or client base, there will be a percentage who are your BEST customers and clients. They adore you, buy whatever you come out with, and are happy to pay your fees. This goes along with "the 80/20 rule" -- a good 20 percent of your current customers or clients likely brings you about 80 percent of your revenues!

Once you identify this portion of your list, why not create special offerings just for them? Either at a higher price point or delivering a more exclusive level of service. And, very important: Analyze who these folks are, and fine-tune your marketing to attract more of them!

5. Fine-tune your frequency.

You've been seeing many membership/continuity programs around these days, and it's not just because they are a wonderful way to deliver information or products. It's because smart business owners realize they can gain multiple sales from ONE purchase transaction instead of going back and trying to get folks to buy from them again and again.

Here's how it works: Jane or Joe buys into your monthly membership or widget-of-the-month club, and that one purchase gains YOU recurring income. You saw the start of this trend years ago with book-of-the-month clubs and today it's the most popular way to sell beauty products via infomercials as well. Proactiv, Youthful Essence, and many of those beauty products sold on TV enroll you into an autoship program. (I should know, because I've tried many of them!)

So think about how you can develop one continuity or membership program to continually funnel new members into - versus having to sell your prospects over and over.

First, Just Be Aware.

If you are just working day by day with your nose to your desk, or with clients nonstop, you won't have time to even be aware of your current financial situation, let alone opportunities to improve it.

Step one is taking a half day or so to review your current income streams as I described above, and look for ways to apply these five revenue boosters!

[EDITOR'S NOTE: These strategies are just a portion of what Ali will be helping her new Millionaire Protege Club members apply in their businesses. Watch your inbox for a special invitation come end of year - don't miss out on learning more!]

© 2008 Alexandria Brown International Inc.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Online entrepreneur Alexandria K. Brown publishes the award-winning 'Highlights on Marketing & Success' weekly ezine with 36,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at
www.AlexandriaBrown.com

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Avoiding Internet Fraud

Five quick tips for staying safe online

by Jason Parsons, Constant Contact Manager, Network Security Engineering

As the Internet becomes a more central part of our daily lives, there are more opportunities for you to fall victim to Internet crime. You've probably heard reports of stolen credit card numbers; you may even know someone who has lost money or time as a result of a criminal activity.

By following a few quick tips, you can help prevent becoming a victim yourself, and ruining your reputation with your customers in the process.

The bad guys are "phishing." Don't take the bait!

Have you ever received an email, a text message, or a phone call that asked you to confirm your bank account information or asked you to verify your personal information or password? You may have been asked to confirm information over the phone, reply to an email, or click on a link. Chances are good the sender told you to do it RIGHT NOW to avoid dire consequences. If this ever happens to you, don't fall for it. This is called a phishing attempt.

Phishing is an attack that uses fake web sites and forged emails to trick you into supplying sensitive or personal information, such as your password or bank account information. Naturally, you want to be helpful when you get a message saying that your assistance is needed to resolve an account issue. Keep in mind that criminals know that, and they will try to take advantage of your willingness to cooperate. If you provide your information, the phisher can steal your money, send emails out in your name, or otherwise cause havoc.

Often, these messages look just like they're coming from your credit card company or your bank. But phishing scams don't just target financial institutions. You should take the same care with your other online accounts, including your Constant Contact account. We will never email or call you asking for your password or other personal information. If you're ever in doubt, just give us a call at 866-876-8464.

Always use updated anti-virus software and updated software

Even the most careful Internet users can be exposed to email viruses and malicious software without even knowing it as they surf the web or read email. Thankfully, these problems can be detected and stopped by the use of a suitable anti-virus program on your computer.

The use of an anti-virus program is particularly important if you open lots of email attachments from unknown senders (for example, if you get resumes or press releases) or spend a lot of time on the web. That said, you should be aware that in several recent incidents, viruses have been sent from well-known, trusted sites -- so you shouldn't assume you're safe just because you only visit sites you trust.

If your computer is compromised by a virus or other malicious software, your personal information, such as bank account information and other passwords, may be captured and used by another person, or your computer may be used to send emails without your knowledge.

If you don't already have anti-virus software loaded on your computer, you should contact a trusted IT vendor or your Internet Service Provider for help. Either way, just make sure to use a trusted source for your anti-virus software -- some of the software programs on the web that are labeled as "anti-virus" are really viruses in disguise!

You can also protect yourself by installing the latest operating system security updates. Whether you're using Windows, a Mac, or Linux, software updates are available for you -- usually for no charge. You should make sure you're installing these updates on a regular basis.

Change your passwords periodically
 
Believe it or not, there are people in the world who spend their days trying to guess your password. Make their lives miserable by using hard-to-guess passwords and different passwords for different accounts -- and change them periodically, such as every year on your birthday. Also, never use the same password for important accounts (such as ones holding your credit card information) and free websites.

If you have many passwords, you can make it easier on yourself by using a password manager to securely store all your hard-to-guess and probably hard-to-remember passwords.

E-commerce sites are juicy targets

You should be especially vigilant if you run an e-commerce site and accept (or store) credit card data. If a user of an e-commerce site falls for a phishing attempt, only that particular user's data is exposed. However, if a merchant falls for a phisher, ALL customers' data may be exposed, and the merchant may lose its ability to accept credit card payments.

If you operate an e-commerce site, you should be vigilant to phishing attempts on your customers too. It's not just the big retailers who are targets of phishers. These scammers have been known to attack even the smallest and least-known merchants, and could send out emails that misrepresent you to your customers.

Reach out if you're concerned

If you think someone else may have discovered your Constant Contact password, if you believe you have been a victim of a phishing attempt, or if you have concerns about the security of your Constant Contact account, please don't hesitate to call us -- we're always ready to help!

For more information, CLICK to visit these websites:
 
The US Federal Trade Commission's OnGuard Online
 
The US Federal Trade Commission's Identity Theft Site
 The National Cyber Security Alliance's Stay Safe Online

Growth means change and change involves risk,
stepping from the known to the unknown.

Click here to e-mail maryann@maryannpryor.com

MaryAnn Pryor,  Designer
Located in Kailua, Hawaii  96734
"Giving Aloha"

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